Ascension President and Chief Executive Officer Joseph R. Impicciche, JD, MHA, recently conducted a Q&A session with Becker’s Hospital Review focusing on Ascension’s Mission-Inspired Transformation, strengthening Catholic healthcare and inspiring the next generation of leaders.
“I think Catholic hospitals are different,” he said. “Our system certainly sees our self as extending the healing ministry of Jesus and that influences everything that we do. That's a mission that goes back 2,000 years, and one that we feel very privileged to serve.”
Joe also discussed Ascension’s unified branding effort, the largest rebranding ever by a U.S. healthcare provider.
“There are several positives stemming from the rebranding effort. For one, I think culturally it’s brought us all together. It’s helped our journey to ‘One Ascension,’” he said. “Our associates better identify with the organization, and it’s helped break down some of the silos and identification with a particular hospital or a site of care. Now our associates are more identified with the System as a whole and what we’re doing as a system. We’re more effective, speaking with one voice, having a common brand. It also helps our patients navigate and access our system and understand the resources that a system like ours can bring to bear. Having a national brand has been a game changer as we pivot to more consumer friendly and accessible care.”
Click here for the full story.
