Starting next week, professional golfer Bubba Watson will star in a new advertising and marketing campaign to support Studer Family Children’s Hospital at Ascension Sacred Heart, part of Ascension Florida.
Ascension Sacred Heart is a special place to Watson. It’s where he was born, and he and his wife, Angie, donated more than $2.1 million toward the construction of the new four-story children’s hospital, which opened in May.
“As a professional golfer, I have experienced firsthand how fast the world moves on. One day, I can win a tournament and feel like I’m on top of the world. The next day, a new tournament starts, and it’s like the week before never happened. When the world moves so quickly, you begin to ask yourself how to make a long-term difference, one that will last for generations to come,” Watson said. “I found a way to make that long-term difference by helping to bring children and families the treatment they deserve close to home. I can’t thank the doctors, nurses and entire team enough for going above and beyond, listening to understand the needs of our young patients, and for taking great care of their families and loved ones.”
In the commercial spots Bubba can be seen soothing a baby in the hospital’s neonatal intensive care unit, cheering on a surgeon, conferring with a radiologist, coaching young golfers in the outdoor Mother Seton Children’s Garden and joking with kids in the Children’s Hospital’s dog park. As a father of two, Bubba even positions his wife’s and children’s initials – as well as the numbers 12 and 14, representing his Masters Tournament wins in 2012 and 2014 – while building blocks with patients in the Children’s Hospital playroom. View the TV spot here.
With a goal of driving consumer awareness of Studer Family Children’s Hospital and Ascension Sacred Heart as the premier choice for pediatric specialty care in the Gulf Coast region, the “We Care” campaign creative aligns with Ascension’s brand promise of compassionate, personalized care that begins with listening.
“Children are among the most vulnerable populations in society, and providing world class care in a time of need is at the heart of our Mission,” said Nick Ragone, Executive Vice President and Chief Marketing Officer, Ascension. “We’re blessed to have such an extraordinary care team at Studer Family Children’s Hospital and across Ascension Sacred Heart.”
