Ascension Wisconsin has launched a new brand campaign that celebrates the people at the heart of our Mission.
This campaign is rooted in a clear and powerful message: Advanced care, devoted to you and draws inspiration from Ascension Wisconsin’s 175+ years of healing and community support. It underscores our unified commitment to deliver high-quality healthcare that is deeply attentive, holistic in treatment, and accessible to every Wisconsinite, from Southeast Wisconsin to Fox Valley.
This message aligns with Ascension Wisconsin CEO Daniel Jackson’s recent declaration, “Every day, we renew our commitment to give every patient in every community the same quality of care that we’d give our own families. We are devoted to this at every level of our organization.”
With this campaign, Ascension Wisconsin invites our community to understand the devotion driving our care. It’s more than advertising—it’s a testament to the people who make high-quality, nurturing healthcare a reality for all.
Rather than hiring professional actors, we invited our own doctors, nurses, technicians, and support staff to step in front of the camera. Their efforts produced a vibrant, human-centered series that portrays patients who received our care returning to their lives outside of our walls.
The campaign will leverage multiple platforms, including TV, streaming and connected TV, digital video, radio, paid social, billboards, airport placements and more.
With this campaign, Ascension Wisconsin aims to demonstrate our role as the community’s trusted, compassionate partner for every stage of life.
