ST. LOUIS (October 2, 2018) – Ascension, the largest nonprofit health system in the U.S. and the world's largest Catholic health system, announced the final phase of its national unified brand strategy as four new health system markets adopt the unified name of Ascension.
Hospitals and other sites of care in four markets will take on the Ascension identity:
- Baltimore – Ascension Saint Agnes
- Indiana – Ascension St. Vincent
- Oklahoma – Ascension St. John
- Tennessee – Ascension Saint Thomas
Ascension’s national unified branding of its health systems is the largest rebrand ever by a U.S. healthcare provider, and among the largest ever in healthcare. This work follows last year’s rebranding of Ascension sites of care in the markets of Kansas, Texas, Alabama, Florida and New York. The implementation of consistent names for Ascension facilities and services across the country makes it clearer and easier for patients to conveniently access the care they need and navigate their health.
“Our brand identity is rooted in our Mission to deliver compassionate, personalized care to all, with special attention to persons living in poverty and those most vulnerable,” said Anthony R. Tersigni, EdD, FACHE, President and Chief Executive Officer, Ascension. “Having a unified national brand fosters collaboration and ensures that consumers and patients receive the right care in the right setting at the right time across our national system.”
“Leveraging a strong, accessible brand that consumers trust and find convenient will support our efforts to deliver affordable, quality care for everyone,” said Nick Ragone, Chief Marketing and Communications Officer, Ascension. “We’re committed to providing our patients with more convenient and seamless care delivery options in every way possible. A unified, consistent brand makes it easier for consumers to navigate sites of care from a brand they trust, both physically and online, and with mobile devices, where most healthcare engagements now begin. Moreover, our unified identity supports our shift to a more quantitative marketing model that is allowing us to better understand the people we serve and anticipate needs before they even enter our doors. It means having a strong, accessible brand that consumers trust and find convenient and connected.”
