How do you cultivate a renewed interest in the specialized, compassionate care children and families receive at Peyton Manning Children’s Hospital? You feature its namesake interacting with kids in a comprehensive “Big Kid” ad campaign, of course.
The Marketing and Communications Ministry-wide Function recently collaborated with Peyton Manning Children’s Hospital, part of Ascension Indiana, to showcase the clinical expertise and national caliber care that families can expect to encounter there. The campaign features Peyton Manning as a way to draw attention to our pediatrics brand and the compassionate, personalized care children and babies can receive there.
The ad campaign includes television spots, online videos, print and digital ads. Click here to watch a 30-second ad.
“Children are among the most vulnerable populations in society, and providing world class care at a time of need is at the heart of our Mission,” said Nick Ragone, Executive Vice President and Chief Marketing Officer for Ascension. “We’re blessed to have such an extraordinary care team at Peyton Manning Children’s hospital and across Ascension St. Vincent.”
“What Peyton brings to this world-class children’s hospital goes beyond medicine to positively impact the lives of the thousands of patients and families we are privileged to serve,” said Jonathan Nalli, Chief Executive Officer for St. Vincent. “We stand in awe and appreciation of Peyton’s leadership, vision, and ongoing commitment to this hospital, which grows stronger every year.”
Click here to watch a full-length ad currently running throughout the Ascension Indiana Ministry Market.
